Covey says a quick rule of thumb for testing if a quality is a universal, unchanging and unchangeable principle, we should try to imagine living in a world where the opposite is the rule and practice. For example, what would it be like working for a company (or being part of a family) where everyone wanted to control, rather than empower, each other? And what about being in a team (or a relationship) where nobody cared?
“Principles are guidelines for human conduct that are proven to have enduring, permanent value. They are fundamental. They’re essentially unarguable because they are self-evident. One way to quickly grasp the self-evident nature of principles is to simply consider the absurdity of attempting to live an effective life based on their opposites. I doubt that anyone would seriously consider unfairness, deceit, baseness, uselessness, mediocrity or degeneration to be a solid foundation for lasting happiness and success.” (‘The 7 Habits of Highly Effective People,’ page 35)
Christian Schwarz has a clear definition of the term, principle: “A principle-oriented approach to church development fulfils the following four criteria:
- Principles are universally valid. They don’t apply only to certain situations or specific circumstances. They apply to all denominations, to all church models, to all devotional styles, and to all cultures.
- Principles must be proven. Until we have clear empirical proof, we may be dealing with an interesting concept that is worth consideration, but we shouldn’t speak about it as a principle. There is only one way to find out whether or not a specific feature is a universal principle: research on a universal (worldwide) scale.
- Principles always deal with what is essential, never with secondary aspects of the Christian life. Therefore, we can expect to find the principles that influence our lives also described in the Bible, even if the terminology is different.
- Principles always have to be individualized. They never tell you exactly what to do. Rather, they give you criteria that enable you to discover what should be done in a given situation (‘Color Your World with Natural Church Development,’ page 19).
Jim Collins had just finished presenting to a group of internet executives when he was asked: “Will your finding continue to apply in the new economy? Don’t we need to throw out all the old ideas and start from scratch?”
Collins answered, “Yes, the world is changing, and will continue to do so. But that does not mean we should stop the search for timeless principles. Think of it this way: While the practices of engineering continually evolve and change, the laws of physics remain relatively fixed. I like to think of our work as a search for timeless principles – the enduring physics of great organisations – that will remain true and relevant no matter how the world changes around us. Yes, the specific application will change (the engineering), but certain immutable laws of organized human performance (the physics) will endure.”
Which are those things that are timeless? They are the qualities we should pay attention to!
 “Good to Great” by Jim Collins, pp.14, 15